For every ten User Acquisition teams we explore a partnership with at Bamboo, I hear at least six different ways they define their own success. Primary KPIs range from Install Volumes, Cost Per Install, First Purchaser CPA, D1 Return on Ad Spend, D7 Return on Ad Spend, D28 Return on Ad Spend, CAC to LTV ratios, and the list goes on…
Payback Periods
Payback Periods
Payback Periods
For every ten User Acquisition teams we explore a partnership with at Bamboo, I hear at least six different ways they define their own success. Primary KPIs range from Install Volumes, Cost Per Install, First Purchaser CPA, D1 Return on Ad Spend, D7 Return on Ad Spend, D28 Return on Ad Spend, CAC to LTV ratios, and the list goes on…