We’re now entering a “perfect storm” period in digital advertising. Our growth programs are dealing with the following headwinds, all at once: Inflation, which suppresses customer demand. The world reopening, which alters customer behavior. Algorithmic signal loss, which diminishes ad targeting quality, which results in higher CACs and sometimes lower LTVs.
Increasing LTV
Increasing LTV
Increasing LTV
We’re now entering a “perfect storm” period in digital advertising. Our growth programs are dealing with the following headwinds, all at once: Inflation, which suppresses customer demand. The world reopening, which alters customer behavior. Algorithmic signal loss, which diminishes ad targeting quality, which results in higher CACs and sometimes lower LTVs.